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Freight Movement - Service Design

Partner is a technology company providing an on-demand logistic solution for customer-facing businesses. The company realized that their Field Executives (vehicle owners contracting with the company) involved in transporting goods were able to execute only 5-6 orders during the 10 hour work day on average which inhibited them from catering to the demand.

Besides, Partner's clientele felt that they paid excess for small freights that hardly occupied half the space in the truck and thereby expected more economical solutions.

The goal, as Product Head, was to explore avenues to improve the operational efficiency and design a system where Partner can help their clients reduce their transportation cost.